It’s no secret that social media plays a prominent role in both personal and business interactions these days. An incredible 71% of Gen Z consumers discover products most frequently on social media — with Instagram and TikTok taking the lead for most popular platforms in that group (no surprise there!)

However, Facebook, LinkedIn, and Twitter still play a prominent role among other demographics. The wider your target audience, the more active you need to be on all social channels. Maybe you even have a dedicated customer success team or social media manager to keep leads and customers engaged.

But even the most experienced teams and managers can benefit from contact management tools, which help to streamline many different tasks and workflows. How can you use technology to your benefit to manage all of your contacts on multiple social platforms? It may already be challenging to keep customer information synced across phone, email, and other platforms, so when you add social to the mix, things can get a bit tricky.

This is where having a contact management tool that integrates with social media becomes crucial. Is it really essential to use an all-in-one tool to unify your social platforms? Here are five reasons why we think it is.

A Simpler Contact Management Process

Hands down, the best and most obvious reason to use a contact management tool that integrates with social media is to simplify and streamline your interactions with contacts across your organization.

For example, with the right contact management tool, you can import contacts from social platforms and add them to your contact database with just a few clicks. You can also view all your social media conversations, interactions, and updates within the tool, eliminating the need to switch between multiple platforms (we shudder to think of all those logins and two-factor authentications that add up over time).

The Contacts+ Connector is an excellent example of such a tool that helps you manage and engage with your contacts in one place. You can quickly add a new contact to your address book straight from your browser toolbar. 

Improved Data Accuracy, Completeness, and Compliance

When you have customer data spread across different channels (think: different email inboxes, CRM, and social media accounts), it can be tough to keep your contact data up-to-date and accurate. It’s also challenging to keep your customers’ data safe on your own platforms and third-party platforms.

A good contact management tool automatically syncs your social media contacts’ data, including job titles, locations, and company names, ensuring that you always have the most recent information about your contacts. Not only does this help you identify opportunities, but it also ensures accurate data for your email marketing campaigns, resulting in higher engagement rates. 

Enhances the Social Selling Process

Social media is an excellent networking platform and a crucial part of the modern sales process. A social media-integrated contact management tool can help you monitor your social media interactions with your prospects, track their activities, and engage them in personalized conversations. 

Social selling is not just about cold calling or sending generic emails. It’s all about building meaningful relationships with your prospects. Having a tool that supports social selling can reduce the time of your sales cycle, generate more leads, and improve your chances of conversion.

Boosts Social Media Engagement

In some industries, like real estate, social media engagement is exceptionally crucial. Any business that relies heavily on one-on-one relationship building can benefit immensely from having a strong social presence. But it’s not easy to keep track of comments, DMs, and other relevant notifications from your contacts (and you’d never want to leave a hot prospect on “read!”)

In this case, an integrated contact management tool allows you to interact with your social media contacts while managing them in one place. You can plan and schedule your social media posts, share relevant content, and engage with your audience immediately. It’s a great way to expand your reach, grow your organic audience, and actually move those leads down your sales pipeline.

Provides Insights for Targeted Marketing

What are your customers doing online, anyways? Are they reacting to memes or long-form content? Are they asking the same questions over and over? What topics are interesting to them, and which social media channels do they use most frequently? When are they online, and where do they live?

Certain social media-integrated contact management tools can answer those questions and more. The right tool provides crucial insights into your contacts, including their social media behavior and engagement patterns, laying everything out in a useful dashboard. 

This is a far more efficient way to conduct market research than using traditional methods like focus groups or surveys. When you leverage this information, it’ll help you segment your audiences better and provide more personalized content. It’ll also help you hone your brand voice to catch your customers’ attention better. And having consolidated, actionable customer information in one place can go way beyond marketing, helping business leaders determine what kinds of new features, products, or solutions your target customer is most likely to want next.

Overall, having a contact management tool that integrates with social media platforms can provide a host of benefits for contact management and growing your list of leads and prospects. 

From simplifying the contact management process to enhancing social selling capabilities and providing valuable insights for targeted marketing, social media integration can prove to be a game-changer in today’s business environment. If you aren’t already using a contact management tool that integrates with social media, why not give Contacts+ Connector a try and see what it can do? Sign up for our free plan today!